For Tira Beauty’s exclusive brand activation at the Wedding Collective Expo, we designed a 1200 sq ft immersive space that redefined luxury wedding beauty. The concept centered around providing brides, grooms, and their families a holistic experience, with tailored beauty treatments, expert consultations, and exclusive brand displays. The space was crafted to be digital-friendly, allowing influencers and brands to create engaging content throughout the event. Key features included a Tira bridal suite, product display stations for skincare, makeup, fragrance, and accessories, and immersive stations for wellness, photography, and gifting. The experience aimed to position Tira as a leader in the wedding beauty market, offering personalized concierge services and a memorable journey into the Tira universe.