Designing for an iconic international music festival, the studio focused on enhancing individual experiences while maintaining a unified collective spirit. Working within the global Lollapalooza brand identity, the team ensured cohesive visual storytelling across the extensive festival site, navigating site-specific challenges and collaborating with diverse teams. Inspired by Mumbai’s Art Deco architecture, I conceptualized the entrance gate to connect with the surrounding urban landscape. Although the entrance design remained a concept due to evolving budget priorities, it served as a valuable creative contribution, strengthening the festival’s narrative. Beyond the entrance, the team also designed installations, signage, and other elements to create a vibrant, cohesive environment for festivalgoers. Functionality, safety, and the brand’s playful spirit were thoughtfully balanced.